India’s booming concert and live event sector is on track to become a major employment engine, with 1.2 crore (12 million) temporary jobs expected to be created by 2030–2032, according to a report by global tech and digital talent solutions provider NLB Services.
With over 100 large-format concerts forecast annually, the ripple effect is set to transform not just tier-1 cities, but also tier-2 and 3 urban centers across the country.
Key Highlights:
- Job Creation Potential:
Each concert is estimated to generate 15,000–20,000 temporary jobs across:
- Production & logistics
- Stage rigging & crowd management
- Hospitality & F&B services
- Digital media & artist management
- City-Wise Impact:
- Major hubs: Mumbai, Delhi, Bengaluru, Hyderabad
- Emerging hotspots: Shillong, Guwahati, Pune, Jaipur, Kochi, Lucknow, Indore, Chandigarh
- Boost to Allied Sectors:
- Travel, tourism, hospitality, and F&B are seeing significant surges
- Example: Coldplay’s 2024 concert in Ahmedabad contributed:
- ₹641 crore (US$ 74.18 million) to the local economy
- ₹72 crore (US$ 8.33 million) in GST revenue
- 300–350% spike in flight demand
- Record hotel rates up to ₹90,000 (US$ 10,416) per night
- Permanent Employment Upside:
An estimated 10–15% of these temporary roles are converting into full-time careers in:
- Audio engineering
- Event technology
- Digital strategy
- Production management
- Economic Contribution:
Over the next few years, India’s concert economy could surpass ₹15,000 crore (US$ 1.74 billion) in cumulative contribution—driven by ticketing, hospitality, transportation, and broader economic multipliers.
