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Why Last Mile Logistics & Customer Experience Are Inseparable

Logistics is about getting the right product to the right place, at the right time and for the right price.

Last-mile logistics (LML) is about getting that product from the truck stop or warehouse distribution center to your customer’s doorstep.

It could be a few miles away from home or even across town. Whatever it is, LML is all about getting your stuff from point A to point B — which means you need to take into account not just what you’re shipping, but also where it’s coming from and how long it takes to get there.


If you don’t have a competitive advantage in speed and ease of delivery, you’re an easy target for Amazon, Google, or another disruptor that can deliver products faster and more cheaply than you. The takeaway: Last-mile logistics is a key driver of customer experience.


Last-mile logistics is also critical to the success of ecommerce companies because it plays a large role in everything from orders placed online to shipping times, inventory management and returns.


The last mile of a customer journey is an important part of the overall experience, but it can be the most complicated and challenging part. In fact, the last mile is often where logistics is most visible to a customer. This is why it’s so important to invest in last-mile logistics with the right product.


Here are three reasons Why Last-Mile Logistics is Important 

1) A product that fits all customers needs makes for a great experience for everyone.

2) You’ll have better control over fulfillment and inventory management.

3) Your supply chain partners will appreciate being able to work with you directly on this process instead of having to go through your sales team or third parties like carriers or fulfillment centers.

In last-mile logistics, you’re responsible for getting your goods to the end user. But, like any part of a business process, there are rules and best practices that have been developed over time — and it’s important to follow them if you want to be successful in this area.

Here are some tips for making sure your last-mile logistics is successful:

Keep it simple: Make sure your processes are simple and easy to understand so that new hires, employees and partners can jump right in without having to learn everything all at once.

Use analytics: Use data analytics tools to track how customers interact with products after they’ve been shipped — this will help you determine what types of products perform well in different markets and how they can be improved upon with future releases.

Make it easy: Try building apps or creating mobile apps so customers can easily order products online or download them on their phones when they’re ready for pickup or delivery. This will make things easier for both parties during

The reason last-mile logistics matters so much is because this final leg of shipping can determine whether your customer experience is positive or negative. If there’s an issue with getting your shipment to your customer, it could turn into a major problem for your brand — especially if it happens during peak times like holidays or big sales events.

The good news is that you can use technology to help improve your last-mile logistics process in many different ways.

 Here are some ways that you can use last-mile logistics to improve your customer experience today:

1) Increase visibility and efficiency

2) Reduce risk from theft or damage

3) Reduce cost

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